Program Overview

International Tourism is a dynamic program that prepares students for leadership roles in the global tourism and hospitality industry. This program combines business management principles with specialized knowledge of tourism operations, cultural understanding, and international market dynamics.

Core Areas of Study

• Tourism Management: Destination planning, tourism policy, and sustainable tourism
• Hospitality Operations: Hotel management, restaurant operations, and guest services
• International Business: Cross-cultural communication, global markets, and international trade
• Marketing & Promotion: Tourism marketing, digital strategies, and brand management
• Event Management: Conference planning, cultural events, and tourism experiences

Specialization Tracks

• Destination management and development
• Hotel and resort operations
• Tourism marketing and promotion
• Cultural and heritage tourism
• Sustainable tourism practices

Practical Experience

Students gain real-world experience through:

• Internships with leading tourism companies
• Study tours and field trips
• Industry partnerships and guest lectures
• Case studies and project-based learning

Career Opportunities

Graduates can pursue careers in:

• Tourism boards and destination marketing
• Hotel and resort management
• Travel agencies and tour operators
• Event planning and management
• International tourism consulting

Why Study Tourism in Italy?

Italy is one of the world's top tourist destinations, offering students unparalleled opportunities to study tourism in a country rich in culture, history, and hospitality excellence.